February 08, 2018
Have you ever slaved over a cake for what feels like an eternity, used every utensil and ingredient under the sun only for the photograph to not do it any justice? Fear not! Bakedin are here to give you some quick and easy top tips to help you along your way to snapping that perfect lifestyle photo. So here goes. . .
1. Light - good light is the key to any great photograph. Whether light and fresh or dark and dramatic, all food photography has had light intentionally placed to highlight something specific in the shot. By rule of thumb, natural light is always best to shoot in. Absolutely avoid artificial overhead lighting and orange tones that come from free-standing lamps if you can. Position yourself near a window in the daytime light, shooting towards the light with the food between yourself and the window. If the daylight is in the form of direct sunlight, make sure you diffuse the light by pulling across a thin curtain or even being crafty by sticking some white baking paper to the window in order to soften the light. Another way you can be clever with the light is to reflect natural light downwards onto the product using some basic kitchen foil!
Helen Cathcart | http://www.helencathcart.com/food
2. Angles - getting the best shot may require you to get inventive with the angle you shoot at. Generally, a 45 degree angle is most common for food photography, allowing you to get in close to the product. Another angle you could play around with is from above at a 90 degree angle to create a beautiful flat-lay image. Flat-lay is the perfect opportunity to experiment with composition by placing props and ingredients within the image to create that lovely organic look.
Benjamina Ebuehi | https://www.carrotandcrumb.com
3. Props - a sure fire way to make a photograph more interesting is by adding props! Scatter some leftover blueberries, sprinkle some spare flour, add a nicely folded tea-towel- get creative! At Bakedin we always look to add props which we’ve used to make the product with such as a whisk or a little wooden spoon. We also love to gather up leftover ingredients, particularly fruit, chocolate or nuts, to scatter around the final bake. Props add depth, context and purpose to the image - but be careful not to go overboard! Placing every single item from your kitchen cupboard around your bake can also be overkill, distracting the viewer's eye from the product! Less is more in this case.
Broma Bakery | https://bromabakery.com
4. Background - the background is as important as the foreground in any good lifestyle photograph. Propping an A2 board of card from a craft shop up against a wall is a great way to give the illusion of an expensive photography backdrop. You can also buy wood effect card which can inexpensively and quickly improve your kitchen table or worktop to photograph on. In an average household there is an abundance of textures and materials you can use to add an interesting background to your image. Leftover wrapping paper or a patterned scarf can work wonders!
Jade Nina Sarkhel | http://www.jadesarkhel.co.uk
5. Hero product - if photographing multiple food items, make sure to pick the nicest looking item and orientate the shot around it. Pulling one product to the front of the shot, or elevating it can really improve a photograph as the viewer’s eye is drawn there first.
River Emilio Thompson | http://www.riverthompson.co.uk
Get creative and experiment with all of the above tips and let your lifestyle photography shine!
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